The Grand Prix was coming to Baltimore. This was epic! What could be more thrilling than watching Formula One racecars streaking through our city streets? Our client asked us to produce a video and original music to help explain what the Grand Prix is. Baltimoreans sure know their football and baseball, inside and out – but Grand Prix? We understood the need.
But often, we discover an additional need our client doesn’t even realize is there.
Yes, we could convey the energy and excitement of the Grand Prix to people in our market. But what about selling Baltimore to people who might want to come see the event? Now, that was a whole other circuit for us to explore. We had an opportunity to place Baltimore on the international stage! We dashed off to work, and found a way to magically blend the Grand Prix with the best of Baltimore. That’s one of the things we do best – finding the point where it all connects.