Under Armour

When a client says, “Wow, now THAT is a video,” you know you’ve scored a hole in one.

Under Armour knows exactly what its customers want.  They were introducing a new line of golf gear, and our job was to understand exactly the message UA wanted.  We had to start by learning who Under Armour is – its personality and culture – and then “tell” that through images and music.

The mission of our video:  change the personality of golf.  From stodgy, to state-of-the-art.  From dull, to driven.  From WANTING a win…To TAKING a win.

To help tell your story, we get to know you first.  Only then do we take a swing at creating an experience for your audience…and we’ll hit that “sweet spot” every time.